Kevel, the retail media infrastructure company headquartered in Durham, announced a new partnership with ADvendio aimed at helping retailers modernize campaign management and scale advertising operations more efficiently.
The collaboration integrates Kevel’s API-first Retail Media Cloud with ADvendio’s Revenue OS platform, creating an end-to-end system for managing retail media sales, campaign execution, billing, forecasting, and reporting.
As retailers increasingly invest in building their own media networks, many continue to struggle with fragmented ad operations and disconnected technology stacks. The companies say the new integration is designed to reduce operational friction while giving retailers greater flexibility and control over their advertising infrastructure.
“Retail media is at an inflection point and the networks that win will be the ones that can move fast, stay flexible, and keep full control of their data and infrastructure,” said James Avery. “That’s exactly what this partnership with ADvendio is designed to deliver.”
The partnership also introduces AI-powered operational agents intended to automate repetitive campaign tasks and improve revenue optimization across retail media networks.
Liga Bandere said the integration allows retailers to automate the entire campaign lifecycle while improving operational efficiency and protecting margins.
The announcement reflects a broader industry trend toward agentic AI adoption within advertising and commerce ecosystems, as retailers seek new ways to scale media businesses while maintaining data ownership and operational flexibility.
Kevel currently powers retail media infrastructure for brands including The Home Depot, PayPal, and Dollar General. The new ADvendio integration is expected to launch as part of ADvendio’s Spring 2026 platform release.