Advancing bank-fintech cooperation: BaaS association enlists Infinant

The BaaS Association, established in 2022 as part of the Bankers Helping Bankers network, is extending a warm welcome to Infinant this week as the newest addition to its impressive network.

The Banking-as-a-Service Association serves as a unified voice for financial institutions involved in BaaS. Alongside its mission to facilitate bank-fintech partnerships, the association places particular emphasis on providing services to underbanked and underserved communities.

Infinant is a fintech startup that offers a modern platform and innovative tools to banks for the distribution of financial products. The company develops solutions to empower banks to thrive in the ever-evolving financial markets.

Riaz Syed, CEO of Infinant, stated, “Our membership with The BaaS Association has created opportunities for collaboration among banks, fintech companies, and Infinant in shaping the future of embedded finance. We aim to ensure that financial institutions have the confidence to build ecosystems that generate long-term value and sustainability.”

Through its embedded finance platform, Infinant seeks to revolutionize how community and regional banks approach the market, avoiding the challenges faced in the early stages of BaaS implementation.

“The BaaS industry provides an incredible avenue for innovation and reaching underserved and underbanked communities. It also offers a way for banks, especially community banks, to transcend geographical limitations,” explained Dave Mayo, Co-Founder of The BaaS Association.

“When executed correctly, this benefits the banks, fintech companies, and end consumers alike, by fostering increased competition and access to new products and services,” added Mayo.

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